Taye Diggs is a theatre, film and television actor. He is known for his roles in the Broadway musical Rent, the film How Stella Got Her Groove Back, and the television series Private Practice. He is the author of “Chocolate Me”. Taye is also a dad and a Global Ambassador to STOMP Out Bullying. Listen to Taye’s anti-bullying message.
Families can earn free books to put up to 200,000 books in the hands of kids
BATTLE CREEK, Mich., Aug. 26, 2013 /PRNewswire/ — Access to books may help improve student achievement and school performance — yet, two-thirds of children living in poverty have no books at home. Kellogg’s(R) has teamed up with Scholastic as well as dad, children’s book author and actor Taye Diggs to promote childhood literacy and the importance of having books in the home. In a public service announcement, Diggs explains how U.S. families can help give kids great starts with great stories by placing 200,000 books into home libraries, schools and local communities.
“This is such an important cause for me, especially as a dad–since I know the impact that reading can have on young minds,” said Taye Diggs. “Not every child has access to books at home. It’s devastating. But, Kellogg’s and Scholastic are offering fun, easy ways we can help get books in the hands of kids.”
Families can support Kellogg’s and Scholastic’s efforts to place 200,000 books in homes and schools across the country. There are two ways to help:
— Collect Kellogg’s Great Starts Great Stories codes from participating
Kellogg’s products to receive a free book or “gift” a book to a school in
need through nonprofit literacy organization Books for Kids. Go to
KelloggsFreeBook.com to learn more.
— Visit www.Scholastic.com/MiniMissions to participate in Frosted
Mini-Wheats(R) Mini(TM) Missions and earn two free books monthly while
supplies last, as well as enter a sweepstakes for the chance to win
Scholastic books and grants for local schools and communities.
Great Starts Great Stories
While a great breakfast can help kids get a great start to the day, books can help keep their imagination active regardless of their economic background. In fact, having a large book collection at home has a greater impact on kids’ reading frequency than does household income. That’s why Kellogg’s encourages all families to collect Great Starts Great Stories codes on specially-marked boxes of Kellogg’s products. The codes can be entered online at www.KelloggsFreeBook.com to either redeem a free book from the Scholastic Book Collection or donate the free book to a school in need through Books for Kids.
Every Day is a Big Day
From now through the end of the year, Frosted Mini-Wheats invites parents and kids to participate in the Every Day is a Big Day program by registering at www.Scholastic.com/MiniMissions. Each month, families can complete a new Mini(TM) Mission online to earn two free Scholastic books while supplies last and enter a sweepstakes(2) for a chance to win prizes for local schools and communities. Monthly prizes include a Book Nook Library Makeover for a local community center or organization, PTO and PTA grants, Scholastic Book sets for classroom and, gift cards for teachers to shop at the online Scholastic Teacher Store. Official rules are available at http://minimissions.scholastic.com/rules/.
Parents can share the public service announcement video with their friends and family to spread the word on how to collect Kellogg’s Great Starts Great Stories codes and complete Mini(TM) Missions.
Idina posted this video from her and Taye on her official youtube … how fun are these too!??!
Idina & Taye perform a re-imagined rendition of “I’m Not That Girl” and thank Angie Arredondo for her support and participation in Samsung’s 2013 Hope for Children campaign. As a result of her – and everyone’s – votes, Idina & Taye’s youth arts charity, A BroaderWay, will receive a donation from Samsung!
Bakersfield’s Eye Witness News team interviewed Taye about the Share Breakfast program and talked about his upcoming films Baggage Claim and Best Man 2.
We are excited to share these images of Taye & Walker during the photoshoot for the Milk Mustache ad.
Taye and Walker are the newest faces for the Got Milk? Campaign! People.com did a feature on Taye & Walker and the Share Breakfast program.
Cereal? Check. Spoons? Check. Matching milk mustaches? Check!
Former Private Practice star Taye Diggs has teamed up with Kellogg’s and the Got Milk? campaign to provide over one million breakfasts to kids in need.
And the doting dad is sharing the spotlight with someone special: his son Walker Nathaniel.
“Being able to shoot the Got Milk? ad with my son was one of the better times in life just because, obviously, the ad is going to last forever,” Diggs, 42, tells PEOPLE.
But while Diggs was more than ready to flash the camera his stellar smile, his 3½-year-old son needed a little more prompting from his parents.
“We had to constantly make up games and excuses just to keep him occupied,” the actor shares.
“So when it seems like he’s smiling, he’s actually roaring because he wanted to be a tiger.”
When he’s not posing alongside his famous father, Walker is busy brushing up on all of Michael Jackson‘s best dance moves.
“‘Smooth Criminal’ – he has the entire video memorized and acts it out, which is awesome to see,” says Diggs.
To watch the video of Taye talking about Walker and the program go here.
And to see the full sized ad go here.
This morning Taye was on Good Morning America talking about the Kellogg’s Share Breakfast program. To join in on helping share the message go on twitter and use the hashtag #ShareBreakfast
Actor discusses partnering with Action for Healthy Kids to promote daily, healthy breakfasts.
The Chicago Sun Times shared this great article today about Kellogg’s Share Breakfast.
For most of us, the fact that we’ll eat breakfast is a given, whether it’s as simple as a bowl of cereal or a muffin from the local coffee shop. But for millions of kids in America, breakfast isn’t part of their routine. In fact, the alarming reality is that one in five kids throughout our communities regularly go without breakfast. That means that one of your child’s friends probably starts each day without anything to eat. I’ve personally experienced what this feels like — growing up, there were times that my family wasn’t doing so well, and I can remember days when I would go to school hungry. I can relate to the financial worries that many families in America face in trying to put food on the table every day.
Now that I’m a dad, I’m fortunate enough to be able to give my son breakfast each morning. But many kids have to rely on school breakfast programs to get the food they need to be prepared to learn and to unlock their full potential. I know this because I was one of those children. That’s why this year, it’s my mission to help vulnerable kids eat breakfast by raising awareness of Kellogg’s Share Breakfast program, which aims to end childhood hunger by sharing 1 million breakfasts with kids who normally go without it.
Our in-school partner, Chicago-based Action for Healthy Kids, fights childhood obesity, undernourishment and physical inactivity by helping schools become healthier places. The organization also provides grants directly to schools so that they can increase participation in the national School Breakfast Program. These grants, funded by Share Breakfast, already have given more than 100 schools in 36 states the support they need to ensure their students start each day off right.
Recently, as part of my work with both organizations, I appeared in a public service announcement and narrated two Great Start videos, sharing inspiring stories from grant recipients Cypress Elementary in Kissimmee, Fla., and Hodge Elementary in Denton, Texas. As part of the breakfast program at Cypress Elementary, physical education teacher Edgar Colon hands out breakfast to students every morning to make sure no one goes hungry. At Hodge Elementary, the school breakfast program has already had an enormous impact on students, from fewer visits to the nurse’s office to better class participation.
Because of the Share Breakfast program, I’m confident that stories like these can become a child’s reality anywhere. The advantages for kids who’ve enrolled in school breakfast programs are limitless — studies show that those who participate have fewer absences and late arrivals than those who don’t. These programs and these children need our support today. After all, it’s about the health and well-being of our nation’s future generation.
Taye Diggs donated his fee for this column to Action for Healthy Kids. For more information, visit ShareBreakfast.com, which will share breakfast with a child in need for every view, share, tweet and comment about the PSA and Great Start videos.